SPOTIFY RADAR India
For Spotify RADAR India, my goal was to bring the brand’s energy to life. To achieve this, I designed immersive backdrops, custom artist animations, and a dynamic logo. With each element, my aim was to add movement and depth, engaging both the audience and artists throughout the event.
BRIEF
Spotify’s hosting this live event to promote their RADAR India artists, and it's all about showcasing the country's top emerging talent across different genres. The goal is to give these artists a platform to perform and connect with their fans. It’s not just a concert though; the whole thing will be an immersive experience, mixing Spotify’s sleek, digital branding with the raw energy of new Indian music. It’s part of their global RADAR initiative to help these artists grow.
Key Deliverables
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Event logo lockup (RADAR India branding)
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Stage backdrop and screen visuals
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Signage (directional signs, wristbands, badges)
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Event posters, social media banners, and printables
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Key visual elements should include artist portraits, vibrant textures, and abstract soundwave graphics to symbolize the discovery and growth of these artists.
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Use artist imagery and personalized elements representing their musical journey (e.g., digital art inspired by their genre or home state)
Key Deliverables
The biggest challenge in this project was to make all LED visuals from scratch, because of lack time and slow responses form Spotify's Global team for any assets and open files, I had to create all the visuals for all Indian artists based on some previews from the brief deck. Even the Spotify Radar India logo was recreated.
Understanding the pixel mapping and imposing it on 3d Renders make it easier for clients to understand the concepts and no more boring static renders when we can show them the stage in action, I used After effects to light up the tamboras and stage lights with motion on final render files.
ARTIST FRAMES
OTHER BRANDING ELEMENTS
