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ThumsUp x Hero Mavrick

The "Hero Maverick 440 x Thums Up" event was a high-energy launch celebrating the unveiling of Hero's Maverick 440 bike, with Thums Up as a bold partner. The event embodied an underground grunge aesthetic, designed to resonate with the biker community. Featuring graffiti-inspired decor, interactive art walls, and a vibrant bar area, the experience brought together adventure, creativity, and the thrill of the open road.

Image by Clay Banks

BRIEF

The event aimed to create an unforgettable launch experience for the Maverick 440, targeting biking enthusiasts and adventurous spirits. Leveraging Thums Up’s rugged and daring persona, the design highlighted the synergy between the brands. The underground grunge theme, complete with graffiti art and edgy decor, set the tone for a raw, authentic, and adrenaline-fueled celebration.

As the graphic designer for the live event, my contributions included:

  • Designing thematic signage, posters, and branding elements to align with the underground grunge and biker aesthetic.

  • Conceptualizing and creating graffiti walls that served as interactive art zones for attendees.

  • Designing visual assets for the graffiti-style bar and other decor elements to enhance the edgy vibe.

  • Collaborating closely with the production and decor teams to ensure the visuals complemented the overall design direction.

THE IDEA & RESPONSIBILITY

OVERVIEWS

LED VISUALS

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BRANDING & DECOR 

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GRAFFITI WALL

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POSTERS DESIGN

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Keeping the brand's colors

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